Throughout 2025, at ICER we have been progressing with a clear objective: to grow by offering our customers an increasingly complete and tailored range of braking solutions. This focus has resulted in new product launches, product improvements, and industry recognition.
New Launches
Once again, in 2025 ICER maintained its leadership in new product launches, and was also the first to offer brake pads for new vehicle applications.
Product Evolution
In 2025, ICER has continuously improved existing products such as brake fluid, expanding its range with new product types and formats, and the cleaning spray, with a new size and optimized formula.
Industry Recognition
The work carried out throughout the year has also been reflected in the industry. ICER has received the Motortec Innovation Gallery Award for its LMD brake pads, as well as the Aftermarket Sustainability Commitment Award.
In 2026, we will continue working with the same dedication to always offer you the latest innovations, meeting your needs.
Below, you can find a summary of ICER’s key areas in 2025.
New Brake Pad References
Improving our products
Awards Received
Motortec Innovation Gallery Award for LMD brake pads
Commitment to Sustainability Award in After-Sales
